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DevUtil

FAQ Schema Generator - JSON-LD for FAQ Structured Data

FAQ Items

Google Search Preview
example.com
FAQ Page Title
All Google requirements met

JSON-LD Output

What Changed in August 2023

In August 2023, Google announced that FAQ rich results (the expandable question-and-answer accordions that used to appear beneath search listings) would be restricted to government and health authority websites only. Before this change, any site with valid FAQPage markup could earn those results. Overnight, the vast majority of sites lost their FAQ rich results entirely. Google's stated reason was to reduce clutter in search results, but the practical impact was enormous. If you noticed your FAQ snippets disappearing around that time, this is why.

Who Still Gets FAQ Rich Results

Google's documentation specifies that FAQ rich results are now eligible only for "well-known, authoritative government and health websites." Think .gov domains, the NHS, CDC, WHO, and equivalent national health authorities. If your site falls into one of these categories, FAQ schema still works exactly as it did before. Generate your markup, add it to your page, and you can still earn the expandable accordions in Google search results.

Why You Should Still Add FAQ Schema

Even if Google will not show FAQ rich results for your site, the markup is not wasted. Bing still supports FAQ rich results for all websites, so you get visual search benefits there. More importantly, AI-powered search tools, including Google's AI Overviews, Bing Copilot, and other LLM-based systems, parse structured data when generating answers. Well-structured FAQ markup makes your content easier for these systems to understand and cite. It is also valid schema.org markup that communicates page intent to any machine reading your HTML. And if Google ever reverses or loosens the restriction, your markup is already in place.

Common Mistakes

The biggest mistake right now is not realising the restriction exists. If you are adding FAQ schema expecting expandable results on a regular website, you will be disappointed. Beyond that, the same old rules apply: every question and answer in your JSON-LD must be visible on the page. Do not stuff FAQ schema onto pages that do not have an actual FAQ section. Avoid duplicating the same questions across multiple pages. Keep answers genuinely helpful rather than stuffing them with keywords or promotional copy. And do not add FAQ schema to every page on your site. Use it on pages where users actually have questions.

Frequently Asked Questions

Does FAQ schema still produce rich results in Google?
For most websites, no. In August 2023, Google restricted FAQ rich results to government and health authority websites only. If your site does not fall into those categories, your FAQ markup will not generate the expandable accordion results it used to. This was a major change that affected a huge number of sites overnight.
If Google ignores it for most sites, why bother adding FAQ schema?
A few reasons. Bing still supports FAQ rich results for all sites. AI-powered search features like Google's AI Overviews and other LLM-based tools parse structured data when generating answers, so well-marked-up FAQ content is more likely to surface there. It is also valid schema.org markup that keeps your pages machine-readable and future-proofed if Google ever loosens the restriction.
Which sites still get FAQ rich results on Google?
Google's documentation says FAQ rich results are now limited to well-known government and health websites. In practice, this means sites like .gov domains, WHO, NHS, CDC, and similar recognised health authorities. If you run one of these sites, FAQ schema still works exactly as before.
Can I use HTML in FAQ schema answers?
The schema.org spec and Google both support limited HTML in the acceptedAnswer text, including links, ordered and unordered lists, and basic formatting like bold and italic. This generator outputs plain text answers, which are safer and work across all consumers of the markup.
What are the rules for adding FAQ schema to a page?
The structured data must reflect visible content on the page. Every question and answer in your JSON-LD needs to actually appear on the page where users can read it. Do not add FAQ schema to pages without a visible FAQ section. This violates Google's guidelines and can result in a manual action.